Enterprise agents for online sellers · Pilot programme

Open a newsales channel forcustomers’ AI agents.

Frontvia is building merchant-facing enterprise agents to serve customers’ personal agents. Connect an existing store or create an agent-native storefront, starting with product enquiries, purchase requests and after-sales service.

Find your starting point

Start with a few established products and one real business task.

One lamp. Three roles working together.Concept demo

MuseCustomer’s agentFrontviaBusiness-side serviceAster StudioMerchant & systems

Purchase request → Frontvia

MuseHelp me buy a lamp

Help me buy a dimmable lamp. Check delivery and the total first.

Ready to send

I’ll connect to the merchant’s official entrance and ask for you.

ASTER STUDIO · FICTIONAL MERCHANTDimmable lamp × 1Waiting for product, delivery and total confirmation

Ask first. You decide what happens next.

FrontviaEnterprise agent service

Illustrative

REQ-1048 · ONE PURCHASE REQUEST

Route the customer’s need
to the right merchant.

Identify the official entrance, organize product and delivery details, and route the request under merchant rules.

✓Official merchant: Aster Studio

✓Need: one dimmable desk lamp

→Next: verify product and buying conditions

Connect needs to business. The customer decides.

Aster StudioMerchant agent & business systems

Fictional merchant

PURCHASE REQUEST FROM FRONTVIA

Dimmable desk lamp

Check specifications, availability and delivery

Specifications: Dimmable · Checked (demo)
Stock & delivery: Available in demo · Delivery depends on address
Illustrative total: $97Including example shipping

Ready: return buying conditions for customer approval.

01 / 09

The customer asks Muse to buy a lamp

Start with the customer’s request, then follow the message to the merchant.

Simulated messages, products and prices; Muse integration is not live. Confirmation is illustrative, with no orders or payments.

01WHO IT IS FOR

Established products. Ready to fulfil.|A new path to agent-led business.

We are looking for established merchants to validate demand and operating costs. You do not need to switch website platforms or ask customers to change their personal agent.

AGENT-NATIVE · PRIORITY

I sell on marketplaces.
I don’t have an independent store.

Use your existing products and fulfilment to explore a first AI sales channel. Frontvia plans to provide the essential product, entrance and workflow capabilities.

Start with authorized screenshots or product data
You approve prices, delivery and after-sales rules
Validate one task with a few established products

Explore an agent-native storefront →This is my business

INTEGRATION · KEEP YOUR BUSINESS

I already have a store.
I want to serve agent-led customers.

Connect existing websites, products and business systems so customers’ agents can ask questions, make approved requests and receive reliable results.

Keep your website, orders and payments
Discuss Shopify, WooCommerce or custom systems
Validate adapters against each pilot’s needs

Explore store integration →Evaluate my store

An institution, creator team or service business? Explore official enquiries and applications (candidate) ↗

02YOUR BUSINESS, IN CONTEXT

What customers need.
What your business receives.

These are planned, illustrative scenarios, not live customer case studies. Start with one type of merchant and one task, then validate the full journey.

01 / YOUR FIRST AI SALES CHANNEL

No independent store? Start welcoming agent-led buyers.

For marketplace sellers with established products and independent payment and fulfilment capabilities.

When it helps: A customer asks their agent for a lamp with the right specifications and delivery.
How it works: The business agent explains approved product facts, verifies the total and delivery, then sends the approved request to the commerce system.

Target outcome: a system-confirmed order and status link, with source and progress visible to the seller.

I sell products like this

02 / CONNECT AN EXISTING STORE

Keep your store. Add a new way for customers to buy.

For merchants with an existing website, catalogue and order system.

When it helps: A buyer’s agent needs compatibility information, availability and a delivered price.
How it works: Use approved information and existing APIs, clarify the request and obtain customer confirmation, keeping the current order and payment systems.

Target outcome: requests reach the existing workflow without a second order ledger.

Explore my store integration

03 / KEEP SERVICE CONNECTED

Stay available to the customer’s agent after purchase.

For merchants handling order questions, exchanges and staff handoffs.

When it helps: A customer asks their agent to check delivery or request an exchange.
How it works: Verify identity and access only the customer’s own orders. Handle permitted steps and pass exceptions to staff with the context.

Target outcome: an accurate status or service ticket, without repeatedly explaining the same issue.

Discuss my after-sales flow

01 / 03

Illustrative business flow01 / 03

Product specifications · Checked

Total and delivery · Awaiting approval

Order receipt · Returned by the system

Illustrative business flow02 / 03

Website / store · Keep existing

Business APIs · Connect as needed

Orders and payments · Existing systems

Illustrative business flow03 / 03

Customer identity · Verified

Order status · From business systems

Outside the rules · Staff handoff

03HOW TO START

From product information
to the first real task.

Screenshots can reduce repeated data entry. A draft, a published entrance and live transactions are three separate states.

01
Provide information
Authorized screenshots, product data, or your existing website and systems.
02
Review a draft
Extract visible facts and flag missing details for merchant review.
03
Approve the rules
Confirm prices, availability, delivery, returns and required approvals.
04
Validate one task
Connect the necessary systems and test the request, approval and result before rollout.

See the journey and preparation checklist

04THE BUSINESS VALUE

Three outcomes. One entrance.

A new AI sales channel

Give customers’ agents a way to understand your business, request purchases and obtain service. Verify new demand and sales through actual sources and outcomes.

Keep extra operations manageable

Start small and keep existing systems. Route ordinary tasks through rules and exceptions to people, measuring additional maintenance time.

Keep your brand and service relationships

Merchants control the rules, necessary records and data exports. Continue enquiries, orders and after-sales with permission, without locking customers into Frontvia.

05Open connections · New customer channels

Make personal agents
your next customer channel.

Your next customer may reach you through ChatGPT, Muse, Grok Bot or Claude. Frontvia is building a business entrance for personal agents, turning agent-led visits, enquiries and buying intent into real business requests.

Integration roadmap · Verified by platform and workflow

ChatGPTExploring integration
MusePriority validation
Grok BotPriority validation
ClaudeExploring integration
More personal agentsAn expanding ecosystem

Your customer’s agentBrings the customer’s needs

FrontviaYour official agent entrance

Your businessWebsite · Store · CRM · API

Welcome a new source of visits

Help customers using personal agents discover your products, services and official information.

Turn visits into opportunities

Move from product questions to quotes, bookings and service requests that reach your business inbox.

Serve customers in your own systems

Connect existing systems to carry out approved actions, return clear results and keep customer relationships connected.

Open protocols and access methods

PAP ↗ · MCP · A2A · ANP · CLI

These are planned or exploratory connections, not live integrations or partnerships. Integration, approval, discovery and sales are verified separately; recommendations and traffic are not guaranteed.

03Control

Your business. Your rules.

01Approved sources
02Allowed actions
03User & business confirmation
04Traceable results

PublicAnyone's agent can look up your policies.

Signed inA customer's agent sees only that customer's orders.

Before orderingThe user confirms what will be submitted.

Beyond the rulesHanded to a person on your team.

Planned control capabilities.

START WITH A REAL TASK

Let’s find out if this
channel fits your business.

We want to understand what you sell, where customers come from and which task is worth completing through an agent. Pilots begin with a real need, not a full system replacement.

Frontvia is built by the team behind the open-source Agent Network Protocol (ANP). That experience is a foundation; platform connections and business outcomes still require validation.

About the team

FAQ

Before you begin,
a few things to know.

Can I use Frontvia today?

Frontvia is in development, focusing on a small set of workflows with early merchants. The products, orders and service flows shown are illustrative; availability depends on each pilot.

Can I participate without an independent store?

Yes. The agent-native option is intended for established sellers without an independent entrance. Product rights, information permissions, independent payments, delivery and after-sales arrangements need to be verified.

Do I need to replace my existing store?

The integration approach connects your current website, products and business systems. Shopify, WooCommerce and custom systems are within the intended customer scope; initial adapters are validated per pilot, not all live today.

Can I sell immediately after uploading screenshots?

Screenshots are a starting point for draft information and an entrance preview. Merchants must confirm specifications, currencies, prices and policies, then connect reliable inventory, payments and fulfilment before real sales can begin.

Are recommendations, traffic or orders guaranteed?

No. Technical integration, platform approval, discovery and completed sales are separate stages. Existing customers switching to agents, directly introduced buyers and organic agent-led demand will be measured separately.

How will pricing work?

We are evaluating a standard offer with no upfront platform setup fee and agreed fees after valid sales. Allowances, scope and rates remain under validation. Payment processing, shipping, taxes and optional custom services are separate.

Does PAP support mean every personal agent can use it?

No. PAP stands for Personal Agent Protocol. Protocol adaptation, interoperability with a specific client and platform admission need separate verification. Planned compatibility does not imply a live connection.

What is an enterprise agent? ↗Understand agent-native storefronts ↗A business guide to PAP ↗What is a personal agent? ↗

START WITH ONE REAL NEED

Your next sales channel
starts with one real task.

Tell us what you sell and one thing you want a customer’s agent to get done.

Explore the two starting points

In development. Expressing interest creates no purchase obligation. Privacy

Open a newsales channel forcustomers’ AI agents.